AUDIENCE RESEARCH- WHAT IS A MILLENNIAL                                          

  • born in early 80s or mid 90s
  • ages 18-35
  • familiar with communications, media and digital technology
  • both genders
  • average millennial has the equivalent to $30,000 in student loans
  • depending on when they finished education, they could have entered a terrible or great job market
  • those born in 1986 had a lower average starting salary than those born in 1995
  • most were 17 before the leaving school age was raised from 17 to 18
  • prioritise other aspects of life over significant life milestones: 1970 median marriage age=23 years, 2010 media marriage age= 30
  • hobbies: painting, cooking, calligraphy, exercising, makeup
  • all races, religions etc. 

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