TREATMENT SHEET- PRINT TEXT
target readership:
my magazine will be aimed at young millennials, mainly aged around 18 to 22, these are potential viewers of the show. The target audience is generally females that are interested in celebrity news and fashion, as these will be the most common subject of articles used inside the magazine. Parents of readers will fit into either the B, C1 r C2 socio economic group as the magazine is fairly expensive. Readers can be of any ethnic background because the magazine will contain articles about people of all races. The ideal reader of SHADE magazine will be someone who idolises people who succeed in the Hollywood/ fashion industry as well as sophisticated and glamorous characters. She will value public admiration and will be part of multiple fandoms on social media.
form and style:
SHADE will be a sophisticated magazine, it will use colour co-ordination and a range of fonts, both serif and sans serif, to appeal to readers and look interesting as well as eye-catching. The magazine will be priced at £3.99, which is a similar price to magazines of the same style, as it is relatively expensive for a magazine, it will create the idea that it is luxury and desirable. By pricing it only 1p below £4, it will originally appear much cheaper than it is which will encourage people to purchase it. SHADE will feature article on beauty, fashion, celebrity news and interviews, health, and lifestyle, each front cover will contain an image from a professional photoshoot with a popular celebrity. These celebrities will be popular amongst the public (mainly on social media) and will act as a selling point for each magazine.
target readership:
my magazine will be aimed at young millennials, mainly aged around 18 to 22, these are potential viewers of the show. The target audience is generally females that are interested in celebrity news and fashion, as these will be the most common subject of articles used inside the magazine. Parents of readers will fit into either the B, C1 r C2 socio economic group as the magazine is fairly expensive. Readers can be of any ethnic background because the magazine will contain articles about people of all races. The ideal reader of SHADE magazine will be someone who idolises people who succeed in the Hollywood/ fashion industry as well as sophisticated and glamorous characters. She will value public admiration and will be part of multiple fandoms on social media.
form and style:
SHADE will be a sophisticated magazine, it will use colour co-ordination and a range of fonts, both serif and sans serif, to appeal to readers and look interesting as well as eye-catching. The magazine will be priced at £3.99, which is a similar price to magazines of the same style, as it is relatively expensive for a magazine, it will create the idea that it is luxury and desirable. By pricing it only 1p below £4, it will originally appear much cheaper than it is which will encourage people to purchase it. SHADE will feature article on beauty, fashion, celebrity news and interviews, health, and lifestyle, each front cover will contain an image from a professional photoshoot with a popular celebrity. These celebrities will be popular amongst the public (mainly on social media) and will act as a selling point for each magazine.
themes and typical features:
Every SHADE magazine front cover will have a restricted colour palette, although the colours will vary in order to create originality. the articles in each SHADE magazine will address similar topics e.g. beauty, relationship advice etc. The magazine will use relatable yet mature language so that the reader feels familiar with the text but will also feel sophisticated while reading.
Every SHADE magazine front cover will have a restricted colour palette, although the colours will vary in order to create originality. the articles in each SHADE magazine will address similar topics e.g. beauty, relationship advice etc. The magazine will use relatable yet mature language so that the reader feels familiar with the text but will also feel sophisticated while reading.
potential advertisers:
SHAE magazine will advertise a range of perfume brands, as these are seen as luxurious and glamorous, examples of perfumes SHADE will advertise are: Dior, YSL, Marc Jacobs. These ads will feature samples of the perfume, which will be a unique selling point for the magazine.
SHAE magazine will advertise a range of perfume brands, as these are seen as luxurious and glamorous, examples of perfumes SHADE will advertise are: Dior, YSL, Marc Jacobs. These ads will feature samples of the perfume, which will be a unique selling point for the magazine.
editorial team
The editoria team will be made up of creative young women, and 24-30, who are likely to also enjoy SHADE and magazines of similar styles, this means that they will have first hand knowledge of what interests readers and what new ideas would be popular. the team will be run by women slightly older, who have plenty of experience in the business and are more sophisticated.
The editoria team will be made up of creative young women, and 24-30, who are likely to also enjoy SHADE and magazines of similar styles, this means that they will have first hand knowledge of what interests readers and what new ideas would be popular. the team will be run by women slightly older, who have plenty of experience in the business and are more sophisticated.
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